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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

August - 2011 - issue > Buyers Perspective

There beats a heart of Dragon with in every Smart Device

ST Team
Thursday, August 4, 2011
ST Team
The new buzz in mobility is all about smart devices — smartphones and tablets. And mobile chipmaker Qualcomm is betting big on this newly emerged market with its Snapdragon platform. Dr. Sandeep Sibal, Country Manager and VP – Business Development, Qualcomm India & South Asia talked about the platform, the opportunity and its plans for Indian market.

The market opportunity

There are 40 million mobile Internet users in India. There is a strong demand for data from tier 2 and tier 3 cities. There are said to be 28 million Facebook users, of which, 30 percent are on mobile. About 20 photos uploaded every second, and mobile users are two times more active.

Qualcomm has always boasted of unparalleled system integration and having this best-in-class asset is now a key advantage for the company. The benefits of integration include lower system costs, less engineering and faster time to market — over 745 devices launched in fiscal 2010 have a smaller footprint (about 10-20 percent smaller), and are power efficient (up to 35 percent better).

Today over a 100 plus commercial devices have been announced by various players like Sony Ericcson, Samsung, Acer, HTC and more that will that use Snapdragon. There are said to be 200 plus more in design, and 30 companies with tablet designs are deemed underway. Snapdragon currently powers eight tablet models.

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