May - 2014 - issue > CEO Spotlight
The Positive Impact of Social Data and Tools on the Healthcare Industry
Rohini K. Srihari
CEO-Content Savvy Inc.
In the content analytics industry an aging population and the advent of social data and tools have led to a surge in companies offering healthcare solutions. This is partly due to government initiatives such as "Obamacare", calling for effective patient engagement, for instance, personalized health content being "pushed" to patients.
Healthcare is both a vertical and a horizontal solution. As a horizontal, it encompasses solutions involving clinical data, social media, CRM, business intelligence, health analytics amongst others. All these must converge for improved health and wellness of our communities.
Hype Around Social Media Listening Platforms
Now that the novelty has worn off, organizations are demanding real value from such data. True business insight requires establishing connections between enterprise and external data. Organizations want deeper, context-sensitive understanding of language, for example, detecting customer intent. A tweet mentioning "I'll never visit McDonalds again" signifies a lost customer, providing an opportunity to reach out to him with a discount coupon. Contrast this with current solutions that merely categorize this as negative sentiment. Currently organizations are using multiple solutions including social media listening, text analytics for deeper business intelligence and others. These should merge for the sake of advancement in this sector.
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