Digital assets are a pivotal piece of today's business operations, and without the continuous availability of these digital assets, businesses will fail within a short period of time. Both the value and the volume of digital assets have skyrocketed, but technologies to protect them have not properly kept up. For large global enterprises, downtime of their mission critical digital assets can cost millions of dollars per hour and mean the loss of credibility and customer loyalty. Traditional methods to keep digital assets available are incredibly expensive, complex, and require extensive human resources. As a result, Fortune 500 companies generally use a BCDR solution only for their mission critical data, utilizing expensive, redundant disk arrays, employing multiple software solutions, and off-site co-locations. This practice leaves much of their other critical data exposed. These risks are even more prevalent in medium size enterprises.

Enter Santa Clara, CA, Sureline, which provides enterprise-grade disaster recovery solutions with a high ROI. Founded in 2009 and headed by Ravi (Ravender) Goyal, Co-Founder and President, the company's SUREedge's platform fills this gaping hole and provides a business continuity solution for all operational data without the need for massive resources. By developing the best of different business continuity and disaster recovery technologies and then combining them into one management system, SUREedge eliminates many of the complexities typically associated with BCDR, and with them much of the cost. Whether recovering a lost file, undoing the havoc of virus, or keeping a business running despite a hardware failure or complete site failure, SUREedge keeps key digital assets continuously available.

The Business Model

Sureline Systems currently offers the SUREedge's BCDR Platform; though there are multiple ways it may be deployed. "Sureline offers two flexible licensing models for our solution. A traditional perpetual licensing with yearly software and hardware support model fits the need for some enterprises and channel partners. For other enterprises and channel partners that wish to keep their capex expenses low, Sureline offers a monthly SaaS subscription model," Shawn Clouse, Director of Sales and Channel Development at Sureline Systems. He goes onto say, "We have developed a two-pronged approach to reach our customer base. Sureline is forging an OEM relationship with a Fortune100 company which is already well entrenched in the datacenters of global large enterprises. To reach out to mid level enterprise customers, Sureline is developing channel partners worldwide such as Managed Service Providers, Value Added Resellers, Systems Integrators and large distributors."

Differentiating Itself from the Rest