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June - 2013 - issue > View Point

Simulation Software is Indispensible for the Future

Hanskurt Lubberstedt
VP-Asia Operations-ANSYS
Thursday, June 6, 2013
Hanskurt Lubberstedt
ANSYS (NASDAQ:ANSS) founded in 1970, develops and globally markets engineering simulation software and technologies used by engineers, designers, researchers and students across a broad spectrum of industries and academia. Headquartered in Canonsburg, Pennsylvania, the company has a market cap of $6.76 billion.

In the near future, Simulation software will play a bigger role in almost every product or device. This is plainly due to the fact that every device requires /needs some sort of mechanical simulation technology mainly to ensure safety, productivity and performance. This can be explained by taking a Smartphone as a case in point. The antenna of the phone needs to have just the right frequency for adept communication. A strong signal can cause radiation, whereas a weak signal can bring down the performance of the device. Similarly the weight of the phone needs to be set accurately; a light phone is prone to breakage while a heavy phone is not sought after by the consumer. There are many other aspects to consider such as air flow to remove heating, antenna's interference with the normal functioning of other chips in the phone and many other minute aspects critical to the Smartphone's proper working.

An additional problem is with the on-market release time of two years that has come down to six months per release. If a company does not utilize this time frame, their market share takes a beating. A proper working phone needs to be 99 percent certified to have just the right signal, weight and air flow. Such aspects can only be counteracted with simulation software.

The above example is for a Smartphone. The same simulation principle when applied in the aerospace industry (for example, proper aerodynamics and functioning of a passenger aircraft) can make the difference between a life and death situation. Hence every device requires /needs some sort of mechanical simulation technology mainly to ensure safety, productivity and performance of the respectable device.

The next big question to be addressed is the precision of the software. At ANSYS many of the complexities in the market and in simulation techniques are counteracted by methodologies that have taken over forty years to perfect. This vast experience is complimented by the strategic acquisitions of niche players in the industry. These expert niche acquisitions have been integrated into the portfolio of ANSYS to combat situations in almost any area of simulation software requirements. Since 1970, the company has been using complex algorithms to solve critical issues related to simulation in products. These algorithms have gone through a long process of perfection. But level of skill in mathematics and physics ultimately rests on the individual’s prowess.


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