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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

November - 2009 - issue > Top 25 Most Promising E-Commerce Companies

Shoppers make informed Decisions on Naaptol

Sikta Samantaray
Sunday, November 1, 2009
Sikta Samantaray
Today, a shopper goes crazy with the sudden upsurge of brands and stores, both online and offline, which claim to sell the best of the products at the most reasonable prices. What is the assurance that the price offered to the shopper is the best? It is not possible for him to run from pillar to post seeking the best prices or deals. And, the shopper wishes a single website that would meet all his buying needs. Thus, fulfilling this desire of the shoppers, came Naaptol with its shopping encyclopedia portal naaptol.com. It is a comparison based social shopping portal that is known for serving shoppers with its exhaustive listing of products, product categories and sellers.

Started as a brainchild of a technology entrepreneur Manu Agarwal in April 2008, Naaptol, a product research and comparison-shopping engine for the Indian Market, has made it easy for customers by helping them with in-depth research before making a buying decision. Also, having oodles of experience in e-commerce platforms, Hari Trivedi stepped into Naaptol’s management as the President of the company to pace its business operations. Be it consumer electronic goods, automobiles, health and fitness products, laptops, mobiles, cameras, LCD TVs, or home appliances, shoppers will find all of its kind on naaptol.com, with the latest deals and the lowest prices available from multiple merchants in the market. And that’s not all! There are about 500 brands that are associated with Naaptol, which include The Mobile Store, Indiatimes Shopping, Ferns and Petals, J J Mehta, Videocon, Wespro and many more. Naaptol has designed its usability keeping in mind, its customers.. One can search the database by price, brand, by store, or by typing in any relevant keywords.

Reinforcing its mantra of bringing best prices to its customers, Naaptol has succeeded to reach out to every individual of Tier I, Tier II and Tier III cities. To support the growing customer base and serve them even better, the company has set up call centres at its headquarters in Navi Mumbai. One can call, SMS or visit the website to purchase. The payment is done by credit card, cheque pick up from a customer’s residence, Internet banking and Cash on delivery, wherein a customer pays only when the product is delivered directly to their door step.

Scaling up in the e-commerce market in India, Naaptol has multiple revenue models with both online and offline sellers partnered with them. Any offline seller can sell his products on the Naaptol platform by paying the yearly subscription. From an online merchant selling a product on Naaptol it gets a percentage share from each transaction. It also collaborates with other e-commerce websites to sell their product on its site and gets a percentage from every lead generated from Naaptol for that website. The other source of revenue would be from top brands that sponsor a category of products on Naaptol. Currently about Rs.40 lakh worth transactions happen every day on Naaptol.

Carving out a niche position among its competitors in the e-commerce space with its unique business model, the company claims that technologically it is much superior with extensive use of Ajax and has several distinctive user-friendly features. The website has the facility to compare the features of about 8-10 products simultaneously and also to compare deals offered by various sellers.


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