SD Squared Labs: Built for the Cloud

Anamika Sahu
Monday, December 14, 2015
Anamika Sahu
Just walking around SD Squared office gives you a sense of something very different. With a mass of white encompassing the space between floor to ceiling, indoor grass, and hanging chairs, there's a distinct feel here - one that resembles a Silicon Valley company that is on a mission to build generational products; and most definitely not one of a services firm sitting in the heart of Gurgaon.

"That Eiffel Tower was from the launch of one of our companies," points one of the founders of SD Squared Labs Sachin Dev Duggal. You'd easily be mistaken to think that this firm had just raised a large venture round and was doing the requisite build a funky office routine until Sachin walks you through what SD Squared has become, where it started and what it has achieved in the span of 30 months.

Sachin and his co-founder Saurabh are the same duo that created Nivio, one of the first cloud companies in the world. They took the company to a $100 million valuation before exiting and became one of the youngest people to ever attend the World Economic Forum in Davos.

SD Squared (or Version 3.0 as Sachin calls it) has a few interesting stats to its name: 20 percent month-on-month growth three years straight, 85 percent market share in providing cloud services to e-Commerce companies in India as a leading Amazon Partner and software that has touched tens of millions of users from giants such as Videocon D2H through to startups leading the charge like popxo.com.

"We're more than a credit card for our customers buying Amazon Web Services," says Sachin about SD Squared partnership with Amazon and how they provide billing services to the Indian e-Commerce, Media, Logistics and Retail companies. "But I don't think we've done a great job at explaining this well to our customer," he adds. It's because whilst SD Squared's Partner Product Group has grown from tiny feet to over 300 customers selling Amazon and Tableau Products, the true heart and passion still remains in helping companies build better products and ensuring they keep running to be best of their ability.

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