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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

June - 2012 - issue > View Point

Poised to Tap the Market

Ronaldo Foresti
Vice President, Lexmark Asia Pacific and Latin America- Lexmark
Friday, June 1, 2012
Ronaldo Foresti
Lexmark recently announced its “managed” print services in India as a plan to grow Lexmark India operations. Lexmark’s MPS solutions have enabled global and local enterprises in India to improve productivity and reduce cost across a broad range of industries. There have been quite a lot of changes that have taken place within the company. Lexmark is not just a printer company but also a document managing company. India is of a high priority to Lexmark considering where it wants to expand. India has been the place for Lexmark for all their software developments for commercializing. The market is growing and developing at a fast rate.

Lexmark was founded 20 years ago, headquartered in Lexington, Kentucky. Originally a printing division of IBM Corporation became an individual company. Lexmark continues to be partners with IBM but are not a part of IBM anymore. Lexmark started a life of their own and started to commercialize by making their own devices. Lexmark started as a manufacturer of printing device. It has grown to a company where the printers are almost a computer where they have a variety of functions to perform made of programmable micro codes and also be connected to the internet too for better communication. Lexmark became very involved in looking at customer processes, automating them and making them more efficient.

Ronaldo Foresti, Vice President, Lexmark Asia Pacific and Latin America, Lexmark talks about the company’s vision and strategy for India and how they plan to progress in capturing the developing markets.

Company Portfolio

We have printers from the low end to the mid range to the high end of the work group devices. Our technology has been recognized by organizations and publications from around the world. We have been getting various awards for the software that we have been producing of late. Being a global company, we have a map of configuration of where we are. Our core technology comes from Lexington; however we do have developments in the R&D in Kolkata, India and in Philippines for developments in printers. We also have software development centers in Netherlands. And our technical support centers are located around the world.

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