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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

PLM-Enabling Smarter Decisions and Better Products

Vivek Marwaha
Director Marketing-Siemens PLM Software India
Wednesday, October 31, 2012
Vivek Marwaha
Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a leading global provider of product lifecycle management (PLM) software and services with seven million licensed seats and more than 71,000 customers worldwide. Headquartered in Plano, Texas, Siemens PLM Software works collaboratively with companies, delivering open solutions to help them make smarter decisions that result in better products.

These are challenging times for the manufacturing industry in India. With global economic uncertainties, manufacturers are under a lot of pressure to cut costs and increase revenue. The last time Indian manufacturing faced a similar crisis was in the early nineties, after economic liberalization in India opened up a previously protected market to global competitors. A lot of people back then, including many manufacturers themselves, thought that more efficient foreign manufacturers providing higher quality products would completely wipe out manufacturing in India.

What unfolded over the next twenty years was something very different; Indian manufacturers not only overcame the crisis, but emerged stronger than ever before. They became efficient and high quality manufacturers. The rapid expansion in manufacturing over the last two decades along with several prestigious quality awards bagged by Indian manufacturers bear testament to this fact.


So, what is the next step for Indian manufacturing? Before we answer this question, let us look at some of the challenges manufacturers face today. Let us start with the need for speed. With shrinking product lifecycles and expanding choices available to consumers, manufacturers have to bring their innovations to the market faster than their competitors to stay in the race.

Further, with increasingly complex products, no one manufacturer can possess all the skills and competencies required to bring a product to market. Manufacturers are increasingly forced to work with suppliers and partners across the world providing key sub-systems and competencies. This brings us to our next challenge, globalization.

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