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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

December - 2007 - issue > Editor's Desk

Lessons from TI: Turning Potential into Realities

Pradeep Shankar
Friday, November 30, 2007
Pradeep Shankar
Beginning as a small development center at Bangalore in 1985, Texas Instruments was the first multinational company to bet on Indian R&D prowess. TI India has today become a vital business generator for its parent company in the Texas, U.S. The company is now betting on the Indian electronics and semiconductor market.

The innovations that have rolled out of TI India over the last two decades demonstrates that engineers at TI India firmly believe that they have the power to create the kind of impact, that really makes a difference—helping turn the potential of human creativity into practical reality.

Now it has a grand goal: To impact the lives of hundreds of millions of people in India through the electronics and semiconductor technology.

While this is a ‘once in a lifetime opportunity’, the company knows that it operates in a world of uncertainties—the rules of the games are not defined; regulatory policies are not clear in certain segments; the way in which market swings is an unknown factor; there is no clear data points about who is gaining market share or losing.

When we sat down with Dr. Bobby Mitra, the Managing Director of TI India to understand how TI deals with the challenges of a developing economy like India he did mention there is an element of fun and excitement when the playing field is unknown. Very often leaders play in the unknown, sitting in the conference rooms of their offices. That’s the worst mistake they could do.


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