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May - 2014 - issue > CXO View Point

It is not about Tolerating Failure but Accepting Failure in a Smart Way

Amar Hanspal
Senior Vice President, IPG Product Group-Autodesk Inc.
Thursday, May 1, 2014
Amar Hanspal
Founded in 1982 and headquartered at San Rafael, CA, Autodesk, Inc. (NASDAQ: ADSK) is an American multinational software corporation that makes software for the architecture, engineering, construction, manufacturing, media and entertainment industries. The company has a market capital of $10.73 billion.

Today, technology is moving with an unprecedented speed creating disruptions in every industry. Everything is becoming digital with the advent of Internet of Things, Reality computing, and 3-D printing or Additive manufacturing, to name a few. Additive manufacturing is revolutionizing the manufacturing industry by empowering it to develop even the most complex designs with ease, in lesser time and money.

Present Day Challenges

Albeit technology is streamlining many of the industrial acumens and has not provided any satisfied solutions for enterprise collaboration. This lack of collaboration infrastructure results prevents access of right information at right time and facilitates inefficiency. Executives have to urge service providers to provide a robust tool to carry out adequate collaboration.

Setting up right priorities should be the first thing for every business leader at the start of their day. We have millions of customers to attend and thousands of employees to lead and with limited time it is our job to fathom which area needs more supervision. Whether it is customers to address, new technologies to look after, or eminent employees to realize, it all comes down to a calculative approach to address them according to their gravity. Set your daily, monthly and annual goals and avoid daily distractions to become a proficient leader.


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