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October - 2014 - Special issue > Top 5 Most Promising Social Media Marketing Companies

I Knowledge Factory: Not Making Noise with Empty Vessels

Pankaj Kundwani
Wednesday, October 22, 2014
Pankaj Kundwani
There are countless brands in the market selling innovative and cutting-edge solutions/products. What is really challenging for them is to get visibility in a heavily crowded marketplace, where consumers have immense choices to pick from. On the other hand, the cut-throat competition believes in no mercy from stealing away your share. Although big organizations can easily afford to use traditional media that works on the dogma of 'Pay and Park', many small and medium businesses cannot afford such media and remain deprived of visibility in the market. This is where strong and strategized social media channels makes a difference by providing a platform whose success is measurable, with commendable high level brand recall value. While businesses understand the value it can generate, they many times fail to understand the ground realities and set improbable expectations. This is where I Knowledge Factory Pvt. Ltd. (IKF) comes into the picture. Founded in 2000, the company does not believe in selling empty concepts to customers but helping them build a very strong presence in the virtual world with a consultative approach.

Since inception, in year 2000 IKF has helped nearly 800 odd clients in different verticals to climb onto the next levels with major focus on education, manufacturing, healthcare and real estate industries. To name a few would be prominent business houses like TATA, Kirloskar, Mahindra, Symbiosis Group of Institutes, IITs, IIMs, and several other SMEs. Providing highly creative services with a passion to park businesses in the minds of customers, IKF covers the entire gamut of digital branding and communication platforms ranging from Website Design + e-Commerce + Lead Generation, Social Media Marketing.

IKF is headed by Ashish Dalia who joined the company as marketing personnel and within three years of his engagement with the company, he took it over from the existing management. With passion and perseverance, Ashish has managed to take the company to a position where it is one of the largest agencies in Maharashtra to offer integrated 360 degree digital marketing services. "There are many organizations that can mark your presence on the social media but there are very few that can make your presence felt by the target customers. Businesses must realize the huge potential that social media can unlock and invest in the same to garner the first mover advantage before it becomes over-crowded," says Ashish Dalia, Chairman, I Knowledge Factory Pvt. Ltd.

With a team of over 80 tech & creative wizards on board, the Pune headquartered company expects to see a 300 percent growth in times to come with a mission to continue helping its clients grow their business whilst being a dominant player in the industry. IKF has an office in Australia & Mumbai and further wishes to expand its domestic operations in Ahmadabad, Bangalore and Hyderabad.
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