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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

June - 2011 - issue > STARTUP CITY

GoFrugal Technologies

ST Team
Wednesday, June 8, 2011
ST Team
GoFrugal Technologies specializes in retail, retail distribution and supply chain management solutions. Their solutions integrate computing, Web 2.0, mobile and SMS technologies to provide comprehensive automation and collaboration among the entire trade and supply chain ecosystem that includes suppliers, customers, partners, service providers, franchiser, franchisee, among others. With more than 12,000 customers including more than 10,000 independent retailers and 300+ Retail Chains across India the company operates with sales offices in 30 locations. The company’s business management solutions are built with deep understanding of Customer needs and pain points. They again utilizes the latest software architecture models and best in class engineering processes to deliver proven and cost effective technologies to their customers. The company members have significant functional and domain expertise and solid technology background which helps them to deliver their products in proper standard. Their Retail Solutions meet the demanding needs of a small, independent retailer to a large, multi-location retail chain. Their RayMedi Retail Solutions offer the choice of deployment on many different hardware and IT infrastructure. You can choose the right technology and benefits in terms of the capital or operational expense, operational, security and maintenance and support needs.

GoFrugal has grown at close to 100 percent on an annual basis. With plans to expand its presence to 250 towns of India over the next 12 months their future plan seems to be very aggressive and daring. Most of the additional coverage will be done through channel partners. Besides, it also plans to launch their solutions in SaaS model in next quarter. Along with the SaaS launch, they are also looking forward for launching their products in the international market. GoFrugal has created magic in the Indian retail industry, let’s wait and see if they can do the same in international markets as well.

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