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January - 2016 - issue > Brand of the Year: Gift Shopping

Giftingnation: A New Doorway to Wish, Share & Express Emotions

si Team
Tuesday, January 26, 2016
si Team
Your first marriage anniversary and you want to surprise your spouse with the best cake, bouquet and a gift of lifetime. You hunt the entire city for those perfect stuffs to create that perfect moment, but to vain and came to the compromise mode. But if you are in the similar situation, just wait as Srinivas Mothey and Swetha Mothey have created the place where all your gifting needs can be addressed via online and offline mode. It's called Giftingnation.

It all started when Srinivas surveyed people in the quest of such experiences and saw majority of the affirmative nods. He was stumbled by similar perplexities and chagrin. But instead of whining about the flaws, he founded Giftingnation along with Swetha as a galore of collection which people can gift anyone, anywhere, anytime. Taking a step further, the company even assists confused customers to zero-in on the best ideas through its chat and gift hotline facilities (a free dial-a-gift service and the only gifting hotline in India).

The Secret Sauces

"Giftingnation is a world of gifts that assists people to find something which help them to express. Our model endeavors to give an emotional touch to the physical varieties," explains Srinivas. This three-year young venture has already emanated to be a name to reckon on amongst the breeding online gifting connoisseurs and owns an envious customer-base of around one lakh. The company is not only source for potpourri of gifts, but also a powerhouse for many small artisans and vendors who stay off the beaten path, by curating them on its platform. Partnering with nearly 150 vendors around India, the company also cross-promote itself with each other.

Envisioning creating a destination for people to wish, share and express emotions through gifts, the platform provides an access to a wide range of gifts to choose from. Besides the age-old presents like cakes and flowers, people can also enjoy gifting personalized gifts, action figures, toys & games, bobble heads, scaled down models of automobiles, chocolate and such food items, bonsai plants & trees, and many more. "We have also tried to bring lot of gifts articles which are non-electronic and are not available on e-Commerce websites. We stock many of these products and sell it to customers," says Srinivas.

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