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October - 2016 - Special issue > Startup of the Year 2016 - Content Management System

FlipperCode: The Master in Creating All-in-one Plugins for WordPress

si Team
Wednesday, October 12, 2016
si Team
WordPress has been around for over a decade and has transformed from being the most popular blogging software in the market to becoming the content management software of choice for non-blogging websites. Around 24.2 percent of all websites globally use WordPress Content Management Solutions (CMS) and that figure continues to grow; all credit to its ease of use and fully scalable traits. There are thousands of plugins and themes available for WordPress to help users create new websites in a matter of hours - a task that used to take many days or weeks before. But only a few of them are able to provide a complete all-in-one solution including excellent integration support, and that is where FlipperCode outshines among the competition.

"To our surprise, there were no reputable Indian companies developing plugins in the WordPress environment, especially any that were recognized within the WordPress community. We therefore focused our attention on creating feature rich WordPress plugins and combining them with a high level support," says a proud Sandeep Kumar, CEO, FlipperCode.

Leveraging Experience & Killing Defies

In a short span of four years, FlipperCode has emerged as an expert WordPress Development Company accomplishing its projects with great precision and excellence; thanks to their team of experts who come with years of experience working on a number of custom projects that used the WordPress environment and different CMS. But the road wasn't so rosy for Sandeep. "At that time, our only experience was in development. We had never written any documentation, developed content materials, created promotional imagery or run any digital marketing. We could develop great plugins but had no idea how to sell them in the market," reminisces Sandeep. The company also needed to provide dedicated support to its global audience, but shortage of funds played the spoilsports. The little fund that they had in their personal bank accounts were spent on developing their first product, and by the time they launched their product in 2013, they went cash dry.

With time, users are demanding new plugins, new features, video tutorials, and 24x7 support. But FlipperCode's limited access to resources (content writers, WordPress developers and digital marketing experts) in the small city added to the existing defies. "As a solution, we opened a new office in a big IT park in Mohali. I have spent four months setting up and training some new developers and hopefully we will be able to expand this team over the coming months," asserts Sandeep.

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