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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

July - 2009 - issue > Company Spotlight

English The LIQVID Way

Jayakishore Bayadi
Thursday, July 9, 2009
Jayakishore Bayadi
‘If you know English, you could conquer the world’ - This is the new market mantra around the globe nowadays. Well, it’s not so easy to acquire quality English skills unless there is proper guidance and training. Liqvid, a Noida based elearning solutions company, is all set to mark its own way in the history of English education with its innovative English learning products with effective use of technology, which is personalized and scalable. Liqvid is a venture launched by the founders of egurucool, one of India’s prime eLearning brands.

Liqvid is also known for its learning content development work in domains such as IT, Telecom, Publishing, and English Language Training (ELT). “With Fortune 500 Clients and top Training Institutions (for its English learning product) across the world as its partners, Liqvid is the fastest growing integrated eLearning content solutions company from India,” states CEO, Vivek Agarwal.

The ‘English’ Opportunity

The founders of the company were aware of the phenomenal opportunity awaiting them in the space of English education in India, due to a major dearth of good teachers/trainers. According to UGC there are over 92 lakh students pursuing various courses across several universities and colleges in the country.

“This is the opportunity,” says Agarwal. A large number of students enrolled at these higher education institutions are immensely challenged in English language and soft skills. The traditional method of teaching English emphasizes only on grammar, memorizing words and translations. Explicates the CEO, “It does not foster effective speaking skills. To speak English fluently, one needs specially designed courses, coupled with effective methodology that not only teaches one to speak correctly but also focuses on improving one’s diction and accent. You need technology to make it happen.”
That’s why, since its inception, Liqvid focused on delivering education with an extensive use of technology as this enables learning and provides endless possibilities to deliver, deploy, and manage content. “The technology solutions team at Liqvid is well equipped to develop such learning solutions that are unique,” informs the Chief Executive.

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