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Communicating & Collaborating In The Past & The Future

By Jitesh Shah, CEO, InterCall India
Friday, March 20, 2015
By Jitesh Shah, CEO, InterCall India
InterCall is a subsidiary of West Corporation. It is one of the leading conference and collaboration service provider globally.

Unified Communications (UC) has emerged as a disruptor of the collaborative communication technologies. The simple telephone conference call has evolved and placed a wide variety of conferencing and collaboration tools under one umbrella.

Audio conferencing will grow moderately with web conferencing expected to lead short-term growth. Video conferencing services will experience rapid adoption and lead growth in the longer term. The VC market is expected to grow from $146 million in 2013 to $299 million by 2018 in India. Video and its used cases will continue to gain traction in the enterprise space due to the opening up of customers' internal network, infrastructure policies, BYOD playing a much bigger role, proliferation of telecom in India and massive increase in the smart phone market in India. In the past cost has been an entry barrier for this market. With technology becoming more affordable and accessible now, this segment of UC will continue to see robust growth in the Indian market.

The year 2014 saw a wider acceptance of UC in the market, which resulted in midsize and large organizations adopting UC solutions. Companies started focusing on reducing their operational costs by decreasing infrastructure, communications and transportation expenses. Another phenomenon observed was the increased market acceptance of Google IT, which gained favour with small and medium enterprises (SMEs). However, enterprise telephony is still not supported.

Organizations have also had to assess their UC strategy due to the impact of fast-growing trends such as BYOD presenting significant implications for security and regulations. According to a report by IDC, 60 percent of all surveyed organizations across APAC stated they have some kind of mobility policy to cater to BYOD.

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