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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Characteristics of Successful MVAS companies in India

Harish Gandhi
Wednesday, September 30, 2009
Harish Gandhi
Mobile VAS (MVAS) presents tremendous opportunities to build new businesses in India. A lot of new VAS vendors have emerged in the industry in the last several years but there have not been more than a handful of MVAS companies in India breaking the $10 million revenue mark (Note crossing $10 million mark is not necessarily a “success” yet as far as venture investments go but is a significant milestone for purposes of this article)

What kind of MVAS companies have been successful in India?

Platform Plays:

Onmobile, Comviva, Cellebrum, IMI, One97 communications (The top 5) are Platform plays. Although revenue shares are low, overtime these companies have grown volumes which may be delivered via multiple applications running on the same platform. Examples of such services are IVR Platforms delivering content or direct marketing or customer service, chat services etc.

Mass Market Plays:


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