Recent research consistently points at a great future for the mobile application development arena. The apps sector is expected to continue to see explosive growth across the globe, with huge investments and research going into the industry. In this scenario every aspect associated with mobile apps receives instant attention. One such factor, coming to the forefront in recent times is the need for mobile application testing and debugging, which despite its importance, is not effectively done by most companies.

The foremost concern is that the current mobile debugging, testing and performance optimization space is broken. Many of the debugging and test automation tools available for desktop websites and PC apps simply do not exist for mobile. In addition, the mobile environment adds additional complexity through device fragmentation and the need to work on a myriad of end user conditions like different networks and locations. Adding to the complexity of the situation is user expectations - customers have developed an affinity towards mobile apps that won't crash, load quickly, and work on any device in any network. This challenging landscape was the driving force behind the creation of Appurify, with a mission to develop a next-generation mobile application life cycle management platform. The creators of Appurify had experienced the challenges of app testing as well as performance optimization at their previous jobs at Zynga, Amazon, and other companies ultimately leading to Manish Lachwani, CTO and Co-founder, and Jay Srinivasan, CEO and Co-founder starting the company.

Although Appurify is a relatively recent entrant in the mobile testing space, it has earned a reputation as a technology and product leader. "Our solutions are highly robust as compared to traditional manual mobile testing tools - users receive access to real devices, get opportunity to test real user conditions like network carrier and signal strength, receive robust support for automation, and receive actionable data that can be used to address mobile issues," says Srinivasan.

The products enabled by the Appurify Mobile Platform (AMP) include AMP Auto, AMP Web and AMP Manual and are used by a vast client list including Google, Yahoo, Dropbox and several others leading companies.

Four Core Elements Define Appurify