Skyball Launches Affordable Premium Versions in the Indian Smartwatch Market

By siliconindia  |  Tuesday, 25 July 2023, 18:54 IST

Skyball Launches Affordable Premium Versions in the Indian Smartwatch Market
Skyball, the new-age consumer electronics brand specializing in home audio and smart accessories, has made a significant announcement regarding its entry into the smartwatch category. Driven by a commitment to deliver cutting-edge technology and exceptional quality, Skyball aims to set new industry standards with its range of smartwatches.
The brand plans to launch five new smartwatch models this year, with Skyfit Elevate and Skyfit Rigor leading the way in August 2023. These smartwatches feature state-of-the-art AMOLED displays, ensuring vibrant visuals and crisp clarity, catering to consumers seeking affordable premium products in the price range of Rs 1999 to 4499. Skyball assures its customers of best-in-class performance, design, and functionality with the launch of these smartwatches.
Skyball's ambitious plans in the smartwatch category include the launch of three more models before Diwali, aiming to solidify its presence in the market. The brand is committed to delivering exceptional quality and targets a sales volume of 100,000 units within the smartwatch category this year, with smartwatches contributing an estimated 40 percent of its business.
With a projected turnover of Rs 100 crore in its first year, Skyball anticipates smartwatches to contribute approximately Rs 40 crore to its overall revenue. The brand has partnered with its parent company, Videomax International Pvt Ltd, for the manufacturing and assembly of its smartwatches, ensuring the highest standards of craftsmanship and quality.
In addition to entering the smartwatch category, Skyball has exciting plans for its audio range, intending to launch ten new models in the audio category, specifically party speakers, before Diwali. This expansion underscores Skyball's commitment to providing customers with an immersive and enjoyable audio experience for all occasions.