Never cheat or give away wrong information Experienced traders have witnessed the consequences of such deed and can relate to it better. It takes a second to destroy the reputation or the brand value, while it takes years to build one. There are consumer forums and other places where you can be punished by incarceration or made to pay hefty fine. You may seal the deal through dubious means, but it does not work all at times. Integrity is an essence for a thriving business. A bright trader is well informed about the latest products and releases before making the deal. He is open to new offers and promotions for the products he is keen on selling. Understanding the real needs of a customer can go a long way in servicing him better and witness phenomenal growth in terms of monetary and brand value.