• No India listing, internal growth prioritized, with funding via internal resources and corporate financing
• Expands AI-powered products and appliance financing, offering smarter, AI-enabled home solutions
• Interest-free EMI scheme to boost rural and urban sales, now covering TVs and washing machines

Samsung Electronics has ruled out listing its India business, choosing instead to focus on artificial intelligence integration across its products and expanding its interest-free finance schemes to boost sales. In an interview with PTI, JB Park, President and CEO of Samsung Southwest Asia, said the company will rely on internal funding, institutional borrowings, and corporate bonds to meet growth requirements.

Samsung plans to deepen its manufacturing footprint in India, including mobile phone display production under the PLI (Production-Linked Incentive) scheme. Its Noida smartphone facility, the largest of its kind globally, also functions as a key export hub. Unlike peers such as Hyundai and LG, Samsung prefers internal growth over public market fundraising to maintain strategic and financial control.

The company aims to leverage AI technologies to differentiate its products in a competitive market. AI-powered appliances, to be showcased at CES 2026 in Las Vegas, include smarter solutions in laundry, air conditioning, vacuum cleaning, and kitchen appliances. The upgraded AI Refrigerator Family Hub will integrate Google Gemini and enhanced food recognition for improved kitchen management.

Samsung is also expanding its interest-free EMI financing, currently covering smartphones, to include TVs and washing machines. Over 40 percent of smartphones are sold via the EMI scheme, which is growing at around 10 percent annually, helping Samsung penetrate rural markets in North and Northeast India.

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Highlighting its commitment to innovation, Park noted that Samsung employs over 10,000 engineers in India across three R&D centers and a design center, contributing to both local and global product developments.

By prioritizing AI adoption and flexible financing over an IPO, Samsung signals confidence in India’s long-term growth potential while maintaining operational control.

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