Max Bupa has products for extended families as well for instance its Heartbeat Family First health plan caters to the need of extended families. According to Mishra Heartbeat Family First health plan is a popular among customers as for basic policies, the premium can range from 20,000 a year to 50,000, whereas packaged policies are more expensive. Since the buyers of these policies are NRIs, they are provided additional services such as emergency medical attention to family members in India and additional customer services are provided for the family.

Rakesh Jain, CEO of Reliance General Insurance, said that for both their dependents and properties back in India it had seen a significant rise in demand for general insurance products from NRIs. He said demand from NRIs are mostly in three product categories – health insurance for dependent parents in India, insurance for property back in India and travel insurance for their parents when they decide to visit abroad.

“They usually buy property and health insurance during the New Year period, when they visit home for longer holidays. NRIs, mostly from Western countries, buy travel insurance during the March-July period, when their parents visit them due to the relatively warmer climate. We have seen most insurance queries coming from NRIs residing in the US, European countries and Australia," he added.