HDFC Bank Launches 'Solitaire' Range Of Premium Women's Cards
By
siliconindia | Thursday, December 1, 2011
Bangalore: HDFC Bank launched the most premium bouquet of cards for Indian women the 'Solitaire Premium' and 'Solitaire'. These two cards represent an important milestone for the bank in its efforts to offer premium cards not only for women, but every member of the family. Solitaire Premium is the first premium women's card in the country. With Solitaire, INFINIA and a pack of travel cards, HDFC Bank now has an unparalleled premium bouquet of plastics in India.
Aptly, an all-women team from the Bank has developed the Solitaire cards from scratch to make them what today's successful women want. More significantly, a portion of all spends on Solitaire/Solitaire Premium credit card will be contributed to SOS Children's Villages, India, towards the annual education expenses of 60 girl children. The first 'Solitaire Premium' card was unveiled by Renu Sud Karnad, Managing director of 'Housing Development Finance Corporation'
Pralay Mondal, Country Head, Retail Assets & Credit Cards, HDFC Bank, said, "We felt there was a vacuum in the premium credit card segment for women. We are sure that Solitaire will fulfill a long-standing need of women who are pursuing a successful career, travelling the world and are at the forefront of the global consumption story. We want to make sure that every professional woman has a Solitaire in her purse. We want to hit 10 million credit cards in the next two years and want the women's portfolio to significantly contribute to this with 2 million cards."
Parag Rao, Business Head, Credit Cards & Merchant Acquiring, HDFC Bank, said, "While Solitaire will provide unmatched lifestyle offers, its wellness aspects will help women take holistic care of themselves in the midst of a busy career. We are looking at developing specific products for a complete bouquet for the entire family. HDFC Bank is proud to partner with SOS Children's Villages of India to help shape the future of disadvantaged girls."

