Airpay Partners with Wix to Empower Indian Merchants with Seamless Payment Solutions
Airpay, a leading player in the fintech sector, has announced a strategic partnership with Wix.com Ltd., a renowned SaaS website builder platform, to revolutionize digital payments for Indian merchants. This collaboration will enable Wix’s India-based merchants to seamlessly integrate Airpay’s payment gateway into their online platforms, facilitating smooth and secure digital transactions.
As a prominent figure in the fintech arena, Airpay is dedicated to innovating omnichannel payments and providing businesses and consumers across India with seamless and secure payment experiences. With this partnership, Airpay aims to empower micro-entrepreneurs by seamlessly integrating advanced payment processing capabilities into the Wix platform, thus creating new opportunities for aspiring business owners.
Expressing his excitement about the partnership, Kunal Jhunjhunwala, Founder and MD of Airpay, emphasized the transformative potential of this collaboration. He stated, “Airpay is thrilled about our partnership with Wix, aiming to revolutionize the payment experience for businesses leveraging Wix’s platform. Our primary goal is to equip entrepreneurs with a robust and intuitive payment solution seamlessly integrated into Wix’s digital business framework, providing enhanced transaction capabilities and a seamless user experience”.
Through this integration, Wix users in India will gain access to Airpay’s versatile payment gateway, offering multiple payment options such as UPI, EMI, credit and debit cards, net banking, and wallets. Airpay’s commitment to secure and reliable payment processing aligns with Wix’s mission of delivering robust solutions for online businesses. This strategic alliance between Airpay and Wix marks a significant leap forward in advancing the digital payment ecosystem in India.
Vargab Bakshi, VP & Country Head, India at Wix, highlighted the importance of providing localized capabilities and diverse payment solutions to enhance user experience. He stated, “We are always working to deliver localized capabilities and a diverse range of payment solutions to enhance the experience for our 15 million registered users in India and their customers. Partnering with Airpay expands options for our India-based merchants, offering them increased choice and flexibility in providing multiple payment methods to customers”.
This partnership underscores Wix’s commitment to ensuring choice, flexibility, and sustained competitiveness in the dynamic landscape of e-commerce, ultimately empowering Indian merchants to thrive in the digital economy.
