Bangalore: With the beginning of Navratri, the sale of gold has boosted the festive season. Navratri is considered an auspicious occasion for buying precious metals. Despite of the sky-rocketing gold prices, many Indians will include gold purchase in shopping list this festive season, claim jewelers, as reported by TOI.

Gold price on October 22 is 31, 035 per ten grams while for silver the price is fixed at 60,572.00 per kg. Indian gold prices always follow global trends while its demand is mainly driven by local factors such as festivals and marriage seasons.

"Buying gold and diamonds is something that makes everybody happy and for the affluent classes, the rates do not matter. They understand the fact that the prices would be much higher than they are today; for those who buy gold as an investments, this is the right time to make purchases,'' said Nawal Agarwal, a gold dealer, as quoted by TOI.

Gold Jewelers say there has been a rise in demand for gold by 10 percent in October compared to the previous month. As the wedding season is approaching, even the middle-class families are likely to buy the gold and silver this festive season.