Accessibility made easier

E-commerce has definitely offered several boons due to which it has witnessed success in a less span of time. To state a few such advances made by internet marketing - branded products are now easy to reach and afford due to the continuous discounts and rebates the websites offer. Small town people have wider access to products that they could only buy during trips to cities. The option of Cash on Delivery has also allowed many to believe the online portals. Exchange and return policies are indeed smart strategies that glued the Indian market to web shopping.

The era of plastic money

RBI records reflect the transaction value of credit card and debit card till now in this financial year are Rs 72,500 crore via credit cards and Rs 8,73,200 crore via debit cards. These simply bring out the growth in use of plastic money among Indians in recent times. Increase in use of internet banking and web based shopping are key factors behind the growth of plastic money.

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