Spend Money on Other People It is noticed that people who believe spending a part of their income in "prosocial spending" were much happier. A good amount of time has been put in by researchers to prove this fact. They reported that their subjects felt happier when they reflected on a time when they had spent money on others versus a time they had spent on themselves. Because giving to others makes us feel good about ourselves. It helps promote a view of ourselves as responsible and giving people, which in turn makes us feel happy. They used the technique of MRI scanning to show that giving money away led to activation in brain areas associated with receiving rewards.