Brand Name Cereal

One fact that you should be aware of is that the cost of a cereal has little to do with how healthy it is. Why do you think most of the stores place the brand name and non-brand name cereals for sale together? This is done to trick the customers to select the brand products. Production costs and retailer share make up about 36 percent and 20 percent if the retail price of cereal, the rest (44 percent) is average manufacturer gross margin. If you are doubtful about the taste then compare the ingredients, you will notice that there is no much difference. You will only find the difference in packaging that is done to allure the customers.