Agenda

8:30 AM to 9:00 AM: Registration

9:15 AM to 9:45 AM: Keynote Address: Enterprise Mobile Applications
Vinod Gadiyaram Regional Voice Head, Bharti Airtel

9:45 AM to 10:15 AM: Mobile Web Development
Mohit Saxena Founder & Vice President, Technology, InMobi

10:15 AM to 10:45 AM: Mobile applications explode. Who wins and who loses?
Major shifts are changing the game including open platforms and new entrants. What’s different, what has changed? Why is everyone interested in mobile? Is the app craze a fad or will it continue? How will different companies reposition themselves within this environment? This Panel will discuss about "the ecosystem battle for developers ( and their consumers)" and how it affects every player in the mobile ecosystem -- from carriers and handset makers to the application developers, themselves.  More importantly, is now the right time to make it really big in mobile?
Alap Ghosh Head of Sales, Mobango
Hara Prasanna Kar Director Business Development , CanvasM

10:45 AM to 11.15 AM: Challenges of Mobile Content discovery:
The Indian market is full of VAS products today and it would be fair to say that the consumer today can choose from plenty. But this point exactly has become a challenge as the user is aware that VAS is available to him but doesn’t know how to access it. This session explores how VAS content can be taken closer to the user helping him in accessing VAS services as easily as possible.
Ponnapa PG CEO- Emerging Markets, mPortal

11.15AM to 12 Noon: The Opportunity: It used to be ringtones — now what?
Where are the opportunities for enabling and building killer mobile apps? Applications that exploit the full range of capabilities of connected mobile devices and social media have the potential to change lives, there may not be a single killer-app. This panel will explore the potential of mobile applications, the benefits to consumer and enterprise users, and what it will take to transform a great application into a real company. Vijayakumar Radhakrishnan Chief Technology Officer, Dot Com Infoway
Sam Gulve Managing Director , Spice Mobility
Probir Roy Co-Founder, Paymate

12 Noon to 1:00 PM: Opportunities for Entrepreneurs in the Mobile Space
Ishan Gupta General Manager, One97
Karan Mohla Senior Associate, IDG Ventures India
Shailesh Lakhani Vice President , Sequoia Capital
Manoj Gupta Principal, Nexus Venture Partners
Samir Kumar Managing Director, Inventus Capital

1:00 PM to 1:45 PM: Lunch Break

1:45 PM to 3:00 PM: Top Mobile Apps Competition
Our judges will evaluate the best mobile applications created by various companies. The audience will vote.

Presenting companies:
Ayansys
Blackpepper
Clarice Technologies
Define Labs
Envision Mobility
Genius Port
Hakuna matata
Money-on-Mobile
Mobuute
Mobiz Infotech
Mobile2Win
Omni-Bridge Systems
Spardin
Software workshop
Tech Solutions
Tritonetech
Webonise Lab
Jury:
Ishan Gupta General Manager, One97
Karan Mohla Senior Associate, IDG Ventures India
Shailesh Lakhani Vice President , Sequoia Capital
Manoj Gupta Principal, Nexus Venture Partners
Samir Kumar Managing Director, Inventus Capital
Sunzay Passari Executive Vice President - Telecom & VAS, Essar Telecom Group
Krishna Durbha Head Customer Value Management, Reliance Communications

3:10 PM: Award Presentation

3:15 PM to 4:00 PM:Carriers and Handset makers want a piece, too:Where will they go?
The app store is Mobiles 'New Black'. As new applications(Skype for example) endanger careers voice revenue and high bandwidth apps burden their networks, what will become of their carriers traditional business models? We assemble the leading operators in India to explore the business models they envision for their future.
Sunzay Passari Executive Vice President - Telecom & VAS, Essar Telecom Group
Krishna Durbha Head Customer Value Management, Reliance Communications

4:00 PM to 4:45 PM: Mobile Marketing
Organizations are no longer merely dipping their toe in the water, the major brands and advertisers now realize that mobile is the next big thing. But how do you execute mobile campaigns? How does all this work best on mobile? With mobile's segmented audience, you need to choose the right ways to market. How can mobile support traditional media, and what type of results can be achieved? Corporate leaders will share their experiences of how the big brands have turned mobile marketing to their advantage, providing insight to developers and technology providers who are looking to reach the mass market themselves
Shardul Mohite CEO, Webonise Lab
Prasad Ramanathan Associate Vice President (Software), Patni Computer Systems
Viswanath Ramachandran Chief Technology Officer, Webaroo Technology

4:45 PM to 5.00PM : Closing remarks and thanks.