Overview

The mobile apps revolution is here. Market research firm Gartner estimates that this year alone, mobile users across the globe will pay more than $6.2 billion to buy ‘mobile applications’ — games, social net- working tools, productivity and entertainment-based mini programmes for mobile phones. And this despite the fact that 80 per cent of these will be free downloads anyway this year. Apps have become the business with the fastest turnaround time in the software industry. Another study predicts the Mobile App market in 2012 will be worth $17.5 billion with an expected 50 billion downloads as internet usage on mobile devices surges ahead, making some people predict that mobile internet usage will surpas desktop computers.

Mobile apps have brought the world to your fingertips and promise a revolution in communication. Nokia's Ovi Store, Android Market, Blackberry App World, Apple's App Store and upcoming versions from Samsung and Microsoft give thousands of independent developers a relatively quick and easy route to consumers fingertips. With the current explosion of new applications, it is expected that the market for mobile applications will be "as big as the internet", peaking at 10 million apps in 2020. The excitement around mobile applications is going to have a major impact on our economy, and our way of life.

The mobile app market is thriving. Hundreds of handsets are capable of installing and running apps, and a slew of big-name app stores are striving to compete. It is expected that the market for mobile applications will be "as big as the internet", peaking at 10 million apps in 2020. The excitement around mobile applications is going to have a major impact on our economy, and our way of life.

This full-day conference will explore the new opportunities that are emerging and ask the larger questions of the industry leaders within mobile, shedding some light on where the industry is headed and how entrepreneurs and developers can take advantage.

At this conference, the brightest minds in mobile technology will discuss the future of mobile technology. We’re gathering over 800 of the most interesting mobile developers, investors, executives, entrepreneurs, marketers, carriers, content developers and aggregators, advertisers and press for a day of in-depth discussion, debate and power networking.