World's 10 Brands That Lost the Most Value

MTV
MTV, originally Music Television, is an American cable television channel based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs. Today, MTV primarily broadcasts a variety of reality and scripted television programs targeted at adolescents and young adults. MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for years.

Global rank: 7
Decline in brand value: 12 percent
Brand value: $5.6 billion
Industry: Media
Parent company: Viacom
One-year change in revenue: 9.7 per cent

Honda
Honda Motor Company is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda was the seventh largest automobile manufacturer in the world behind Toyota, General Motors, Volkswagen AG, Hyundai Motor Group, Ford, and Nissan in 2010.

Global rank: 8
Decline in brand value: 11 per cent
Brand value: $17.3 billion
Industry: Automotive
Parent company: Honda Motor Company
One-year change in revenue: 4.6 per cent