In addition to this, the preconceived fear of parents about the internet space for kids was a real challenge to overcome. “Parents need to understand that just like a playground where they overlook their kids activities, the internet has to be treated on the same par and the same amount of vigilance is require,” said Ghatalia.

Within 10 months since its launch the website was able to bag 2.5 million page views a month and is the third largest website for kids in terms of page views.

Being a kid’s portal, the blooming venture has inclined more to digital engagement over conventional digital advertising. Worldoo.com has associated with a paint brand, and has given the kids an option to use paints in their virtual homes called Doo Homes instead of the average flat-based advertising.

Worldoo.com, a part of Focus Group, is a completely self funded venture. Since the time the idea was conceived until now, the total investment has been around 1.50 crore.

“We are also working towards global launches in South East Asia, Middle East, UK, U.S. in the years to come. Going forward, Worldoo.com aims to increase its reach and awareness across the globe and aims to become the largest kids platform by 2015,” added Ghatalia.

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