Worldfloat claims to be the Flipboard for India on mobile and with the Indian population of mobile internet users growing rapidly, the company expects to have the largest market share in the news world of mobile apps.

Flipboard is mostly focussed on U.S. and western countries and dominated by news, while Worldfloat has introduced to India focussed mobile apps and also caters to Western audiences.

"In the coming months we will be launching stunning new features in Worldfloat mobile," Mahatta said.

"You have seen Facebook, Linkedin, Pulse, Flipboard on mobile. Now the Worldfloat mobile combines social networking, news feeds and movies on one platform," he added.

Worldfloat also on its website version is featuring a news search engine, video chat, viral videos and social marketing technologies called Marketx.

Mahatta claimed the Marketx is 90 percent cheaper in online marketing technology when compared to Facebook ads.

"Marketx offers 1 lakh worth of Facebook ads for just 10,000 a month," said Mahatta adding Marketx is the cheapest online advertisement technology in the world today.
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