Why Formula One in India will be The Biggest Money Churner?
By siliconindia   |   Wednesday, 19 October 2011, 00:04 IST
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4. Media and Broadcasting:
Media and Broadcasting
ESPN, which holds the broadcast rights for F1 in 24 Asian countries, says its inventory of 800 advertising seconds during each race has been sold out at the rate of Rs 150,000 for a ten-second slot. This may be well below the Rs 600,000 it got for the final match of the cricket World Cup earlier this year, but not bad for a lifestyle sport. Sony, Samsung, MRF, Shell and Tata Motors are amongst those who have booked their slots. This year, the average viewership in India of the ten races held so far has been 21.7 million; the channel expects it to rise at least 20 per cent during the Indian Grand Prix reports Business Standard.