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Top 5 Commercials of 2011
Pepsi’s change the game: The beverage major-Pepsi and cricket have always gone hand in hand. Pepsi was also the official sponsor of the 2011 tournament which gave the campaign an edge. The campaign became a definite hit in the nation, especially among the cricket fans. Taproot, the agency behind the campaign came up with the idea of getting lay people to teach cricketers some of their popular shots and bowling actions. Then the TV commercials were rightly backed by an outdoor campaign that showed cricketers in body paint. Santosh Padhi, the Co-Founder and Chief Creative Officer of Taproot says “The idea was to be irreverent, since Pepsi is about irreverence.” He also says “As a cricket-crazy nation, we simply love giving advice on how the game should be played. We drew on this insight.”
