This is How the Tech Start Ups Got Their Names
By siliconindia   |   Thursday, 22 September 2011, 22:15 IST   |    1 Comments
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3. Spotify
Spotify
Spotify is a Swedish-founded company with UK-headquartered. It is DRM-based music streaming service offering streaming of selected music from a range of major and independent record labels, including Sony, EMI, Warner Music Group, and Universal. It has a very interesting story on coining the name of the organization. "This again takes us back to my flat that I had out in the suburbs of Stockholm. Martin and I were sitting in different rooms shouting ideas back and forth of company names. We were even using jargon generators and stuff. Out of the blue Martin shouted a name that I misheard as Spotify. I immediately Googled the name and realized there were no Google hits for the word at all. A few minutes later we registered the domain names and off we went. We were a bit embarrassed to admit that's how the name came up so our after construction was to say that Spotify stems from SPOT and IDENTIFY," said Daniel Ek, Founder & CEO of Spotify mentioned in Quora.