The Social Media Age: Celebs Get Paid For Tweeting

Shailendra Singh, joint managing director of Percept said "Today, social media certainly has the power to influence customers and brands."

There also are celebrities who are getting paid per tweet, and that could cost Rs 5-7 lakh per tweet for celebrities who have around two million followers.

On the other hand author Chetan Bhagat, who has 1.2 million followers, says only a very small number of his total tweets are related to the brands he endorses. He said "My followers want to know about me and not the brands, which is why I make sure that I do not abuse my fans by pushing some brand message across," as reported by the ET.

Anirban Das Blah, founder of celebrity management company Kwan that works with actors like Akshay Kumar, Deepika Padukone, Ranbir Kapoor, etc is of the opinion that not every celebrity is comfortable with monetizing their fan base on Twitter and Facebook as it’s their personal space and they want to keep their association with their fans genuine.

On the other hand, the trend in the West is robust as celebrities take to social media greatly to promote brands. It was reported that Kim Kardashian, who has a gigantic 18 million Twitter followers, could earn around 7,000 pounds for a single tweet talking about a specific product. While other celebs like Victoria Beckham, Elizabeth Hurley, Justin Bieber and more, have all tweeted about brands that pay them either for each tweet or have endorsement contracts with them.

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