It’s a usual to see venture capitalists such as Michael Arrington (the founder and former editor of TechCrunch) and others frequenting this rustic place since it opened up five years ago. According to Arrington, it’s atypical to walk in and not see at least one deal happening over food, which is pretty good, as most patrons say-- breakfast is the main priority here.

Most customers, apart from VCs, are coders and entrepreneurs. They can code away and work at their product for as long as they want to on their laptop, as long as they do it before lunch (and order something). They even pitch Bradley with an idea or two sometimes.

Those who want to stay through lunch can visit the restaurant next door that’s run by the same team. The Creamery also has happy hours, with inexpensive beer and wine-- both favorites of any startup’s employee in San Francisco.

Bradley told the Business Insider he had no idea his place would become the hotspot it has. Today, it’s the coffee shop at the center of a number of tech deals, and the place where a number of top apps were reportedly born.