“There are thousands of companies selling school management software. But these companies have spoiled the market. And if you observe carefully, there is no monopoly in this segment. The most used student information system is "Microsoft Excel". Huge opportunity mixed with huge challenges motivated us to develop and market Fedena,” says Unni Krishnan Koroth, CEO, Foradian.

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Foradian markets Fedena through an open source business model and its pro version is charged at 75,000 to 2 lakh per institution which becomes the main source of income.

Fedena has an interesting open source model where freelancers and other developers are welcomed to add plug-ins to it. Though it operates in a ‘free’ style, additional plug-ins and customization would cost the user a little money. Focusing on customization, Fedena also plans to have an “Amazon” like market place to display all the plug-ins targeting educational institutions..

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“We have an open source business model for marketing. The base product of Fedena is available as free and open source. It drives our customer base. We spent some amount in CPC ads for our industry specific keywords” said Koroth.