SiliconIndia's Startup of the Week: Koolkart


We Create Social Experience in Shopping

Apart from focusing on creating a whole new shopping experience, Koolkart is trying to solve two big problems. “We noticed that designers couldn’t reach out to consumers across the country and were spending time on sales instead of focusing on design/manufacturing. We wanted to create a platform where designers from across the country can showcase their collections and reach out to even Tier 2 and 3 towns,” says Suneil Chawla.

“From a consumer’s perspective, we provide access to the unique and affordable collections from the ‘Tough-to-find’ designers. Secondly, for the shopper, we are creating a social experience where they can shop with their friends and share fashion style and tips,” says Anupam Agarwal.

Why We Stand Out?

Suneil Chawla and Anupam Agarwal have been bootstrapping ever since its launch and are doing quite well. Koolkart focuses on getting upcoming designers online and showcasing their collections along with social tools which integrate well with Facebook and enable word-of-mouth virality for the designers.