“Ola is leveraging technology to revolutionize ground transportation and is aggregating the highly fragmented cab & car rental market - one of the large travel verticals yet to be organized in India. It is our privilege to be associated with Bhavish Aggarwal and Ankit Bhati, the co-founders of Olacabs, who have built a scalable platform for online cab bookings. This platform provides a public utility by allowing Indian consumers to experience a safe, comfortable, standardized service offering at transparent and competitive prices.” said Avnish Bajaj, co-Founder and Managing Director, Matrix India.

Founded in January 2011 by two IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola aims to change the largely fragmented and inefficient car rental market by integrating technology both at the supply as well as demand side, in order to offer a seamless and predictable travel experience. Through its unique mobile app, the customers can book available cabs and track their progress until they reach the pickup location. On the supply side, the company deeply analyses GPS / customer travel data and uses complex algorithms and analytics developed in house, to derive consumable information that is used for inventory management, demand estimation and route planning.

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