Iconic Brands That Disappeared
3. Chipwich
Chipwich was the most favorite treat of summertime snackers. It was an ice cream sandwich with rectangular chocolate layers on the outside dipped in a layor of two chocolate chip cookies, and it was sold on the streets of New York by pushcart vendors. This debuted in 1981. Though it was as an inexpensive marketing strategy but it worked like magic and ‘Chipwich’ quickly became a popular item.
In 2002, CoolBrands bought it and later sold it to Dreyer’s in 2007. This step turned out to be doom for the ice cream treat. Dreyer’s is Nestle’s subsidiary. Dreyer sold its own similar treat, the Nestle Ice Cream Toll House Cookie Sandwich. Nestle, not wanting to compete with its own product, discontinued Chipwich.
