How VCs Zero In The Investment Decision?

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Competitive Edge

competitive edge, competitionA real solution to a burning problem in the market that has not been addressed before by any other companies in the market attracts VC interest. They look into products and services without which the customers’ survival becomes difficult, reason being the best quality or the cheapest price, no matter what.  An entirely new idea or product in the market that has such competitive edge over others grabs the investment much faster than the one that is struggling with competitors for survival.