#9 BlackBerry

Research In Motion invited Lexicon Branding to name its new wireless email device in 2001. Lexicon threw out ‘e-mail’ related names from consideration as the word is work related and was found to raise blood pressure according to researchers. Lexicon’s president David Placek instead focused on something "more natural, more entertaining and more joyful that might decrease blood pressure."

When someone pointed out that the tiny buttons on RIM's device resembled a collection of seeds, Lexicon began exploring different fruity names: strawberry, melon and an assortment of vegetables and finally settled on “blackberry,” a word which pleased ears and reminded the black color of device at that time. The name and the product, later became an integral part of business nomenclature.

#8 Firefox

The project which became Firefox started as an experimental branch of the Mozilla Suite called “Mozilla Browser.” When it first appeared in 2002, the name was Phoenix, which was forced to be changed because of a trademark dispute. The second attempt of naming it as “Firebird” met with mixed reactions and was also changed due to the pressure from Firebird database server, existed at that time.

Mozilla Foundation finally put the name Firefox, another name for red panda. The reason: "It's easy to remember. It sounds good. It's unique in computing industry. We like it."