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Great Branding Strategies For Startups
Definition Of Your USP
The person who knows where he stands in the crowd and defines his position first and foremost through his unique quality succeeds in differentiating himself from his competitors are more successful than who does not. Same stands true for the brands. Startups need to come up with good brand strategy to position themselves among their competition and stand alone. For this, it is essential for them to answer few questions such as the biggest benefits that they can provide to the customers, what is so unique about it, what are the ways they tend to address the pain points of the customers, and several others. Once they get an answer to these questions, the need to act accordingly to infuse their USP into all their marketing materials, including elevator pitch, headlines and business cards.
