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Great Branding Strategies For Startups
By siliconindia
Focus On Emotional Values
Good brands are creating an emotional connection with customers and influences their decision making process on an emotional level. The brands that are looking to satisfy several emotional needs, like fear, pride and sense of belonging are more successful in the market than others. Horlicks and Complan, the health drinks for kids have since ages created their brand image through emotional connect with the parents in terms of the health and brain development of the kids.
