With over 200 million Internet users, India is on its way to become the second largest Internet market in the world after China.

K. Suryanarayana, head of SMBs, Google India, said the surge in affordable Smartphone was bringing more users online. The e-commerce industry, which was roughly at $10 billion in 2013 is projected to touch $80-100 billion by 2020.

Out of the 50 million SMBs in India, only five percent have online presence.

"Indian SMBs have been slower to adopt online strategies because of lack of time and understanding of the Internet medium and self service model," he said.

Google helps SMBs to get started online by creating a website, a social page, a mobile ready site and also bring them on Google search, Google maps and on other medium like the YouTube. The SMBs may also track their efforts through Google analytics.

Google has designed products like AdWords Express, that makes it easy for SMBs to run advertising campaigns online.
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