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Outline India’s inception

Outline India, Prerana’s brain-child was started in July 2012. It basically provides solutions for executing field surveys across India. This start-up conducts authentic field research for universities, companies and public sectors. Since its inception, Prerana, along with her solid team members; Kaushik Sarkar, Jasdeep Mandia and Sanjay Joshi have brought deep domain knowledge to their company by successfully conducting over 32,000 surveys in six cities, including contracts with state governments. Outline India covers vast areas of research such as Health, Manufacturing, Energy and Chemicals, Education, Finance, Environment, Labor Market, Infrastructure, and Governance for conducting surveys.

Prerana began Outline India by keeping an age old saying as its basic foundation: “In God we trust, for everything else – We Need Data! “. Thus the main focus of Outline India is data collection to carry out primary research. The start-up provides special training for the surveyors in order to leverage high quality data deliverance. It provides a pilot program which is necessary to understand the objectives of research and methodologies and provide timely response to the researcher. In order to maintain the authenticity of the data, the start-up keeps track of each of its surveyors through GPS tracking to confirm their field survey.

Outline India idealizes in providing data to the users which is not only reliable but also non-boring in nature. Thus they are diversifying the vast dry data and providing them to the public through various forms which includes Infographics where vast, confusing data is condensed and visualized through interesting models, simple graphs to provide survey timeline at a glance and catchy one-liners that can be understood easily by people of all ages from both technical and non-technical background.

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