# Google+ better than Facebook?: Google+ might be the company’s initiative of the social networking but looks like it is not a threat to Facebook. This might come as a bad news for Google and puts it under increased pressure to improve itself.

"Google has more than just a 'challenger' brand struggle on its hands - it also has a cultural and attitudinal shift to make to get the next wave of consumers to adopt and then maintain its platforms," says Taylor.

"Google continues to force the issue by baking in '+1' and social proof into its search results and YouTube-owned platform, which will gradually force brands into adopting and utilizing its network as consumers follow," he added.

# Facebook and Google: Two different platforms altogether: Facebook and Google work on different things, where Google is driven completely by the data and Facebook provides a space for people to interact and share content with each other. Facebook released the ‘Facebook home’ which was intended to substitute the OS experience to check if the updates did not receive a good response from people. With the Smartphone era breaking in, people’s mindsets have changed to experience all the services in one and they do not prefer to switch experience as it is easy to use.

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