In an effort to become increasingly accessible to a widening customer base, Dell has been actively increasing its Consumer retail presence, recently launching its 200th Dell Exclusive Store in April 2014. The company, which recently went private, is aggressively focussing on increasing penetration across all segments and is reaching out to the Small Business and Commercial segments with products and solutions through its strong channel and distribution network.

In the Commercial business segment, Dell showed significant growth with 40 percent quarter on quarter over Q4 CY2013 with respect to unit shipment. For the first time Dell also holds the No.1 position in the workstation space with 47.1 percent share.

Indrajit Belgundi, Director & General Manager, End User Computing, Dell India commented on the company’s achievement saying, “Being recognised as the No.1 PC brand in the Commercial segment is a reinforcement of our new Commercial Client business strategy.   We now have the right products in place and we will continue our efforts to simplify decision making, optimize operations and increase the speed and agility with which we serve our customers. Our expanded partner network and new distribution engagement has been a significant contributor to this success. We will continue to demonstrate our commitment to the channel, keeping our customer’s technology needs at the core of everything we do.”

Building on the strengths of its Consumer channel strategy, Dell recently launched a new go to market strategy to further strengthen the reach and availability of its end-user Commercial solutions in the Indian market. This strategy is planned by the company to touch a wider customer and partner base in the Indian market, with extended coverage of Tier-2 and Tier 3 cities.
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